Project Overview

I designed a collection of 15 gifting cards to encourage customers to celebrate life’s moments. Each card features unique icons and colors that match the corresponding bracelet and occasion. Providing exact PMS colors and approving color proofs were essential parts of this process to ensure the cards looked cohesive as a collection. The 'Best Mama Ever' card was especially popular, selling out before Mother’s Day.

I then created additional assets including store signage, site assets, and digital ads to go along with the collection.