Pura Vida Homepage Banners
Project Overview
When I first started at Pura Vida, the responsibility for our homepage banners was handed down to me and initially consisted of selecting an image for each product category and resizing it for the web. After analyzing competitors and market trends, I began to evolve this standard by creating homepage banners that were engaging, fun, and fresh—drawing our audience to the newest collection. I used the assets from each launch to design the homepage banners and added my own design flair to each one while still maintaining brand consistency.
Programs
Adobe Photoshop
Before
After
Task : change the surfboard to be light pink
Task : change the blue opal ring to be more vibrant in order to resemble its actual color
Task : color adjust this photo to be less yellow
Task : change the ring engraving to be a pisces symbol
Task : make the soles of her shoe look less dirty
Task : turn this static image into a mood ring gif
Task : brighten up this photo
Task : take out the loose strings behind the bracelets
