pura vida website development
I contributed to website development at Pura Vida by reinventing and designing homepage banners, retouching and resizing images for product display pages, and overseeing product photography—from sending samples to the photographer to the final product-on-grey image.
Homepage Banners
When I first started at Pura Vida, the responsibility for our homepage banners was handed down to me and initially consisted of selecting an image for each product category and resizing it for the web. After analyzing competitors and market trends, I began to evolve this standard by creating homepage banners that were engaging, fun, and fresh—drawing our audience to the newest collection. I used the assets from each launch to design the homepage banners and added my own design flair to each one while still maintaining brand consistency.
Image Retouching
As the Senior Production Artist, I managed the product-on-grey images—from organizing samples to sending them to the photographer to editing and fine-tuning the final product image. This process included resizing, warping, removing imperfections, and adjusting colors. I have produced hundreds of product display pages. I would select lifestyle and flat-lay images, cropping and editing them so the product page would look cohesive, despite the images coming from multiple creators. Using Adobe Photoshop, I removed flaws such as objects and tattoos and adjusted colors—modifying the hue and saturation to enhance color diversity and vibrancy. Click on each product-on-grey image below to view a few of them.
Also check out some before-and-after photo retouching examples below.
Before
After
Task : change the surfboard to be light pink
Task : change the blue opal ring to be more vibrant in order to resemble its actual color
Task : color adjust this photo to be less yellow
Task : change the ring engraving to be a pisces symbol
Task : make the soles of her shoe look less dirty
Task : turn this static image into a mood ring gif
Task : brighten up this photo
Task : take out the loose strings behind the bracelets
